Primary Lockup
NJS
NJSharp Group
Software and Product IP
Use this lockup as the default brand signature in websites and formal collateral.
Manual Ref: NJS-STD-001 | Revision A
Design Standards Manual
This page defines how internal staff and external partners apply NJSharp Group branding across websites, product pages, technical documents, presentations, and third-party references.
Audience: Internal Teams
Audience: External Partners
Classification: Public Application Rules
01 Scope and Governance
Who Uses This and When
Use this manual when producing any communication that represents, references, or co-presents NJSharp Group. That includes public webpages, investor briefs, partner collateral, drawing title blocks, and cross-branded announcements.
- Internal: Product, software, commercial, and operations teams.
- External: Fabricators, distributors, agencies, and media partners.
- Approval: Brand lead or designated product communications owner.
- Control: Always retain document references and revision markings.
Release Class: Controlled Public
Change Trigger: New Product or Channel
Audit Cycle: Quarterly
02 Logotype and Identification
Primary Mark, Clearspace, Grid Construction, and Misuse
Clearspace Rule
NJSharp Group Mark Area
Minimum clearspace equals the height of the NJS square on all sides. No text or partner marks may enter this zone.
Do Not
- Do not stretch or condense the mark.
- Do not change mark colors outside approved palette.
- Do not place on low-contrast photographic backgrounds.
- Do not add glows, shadows, or rounded badge containers.
Grid Construction Rule
For large-format applications, construct the lockup on a modular grid where 3 units equal the NJS square height. Preserve original letterform proportions exactly.
Minimum Size Rule
Digital minimum width: 88px. Print minimum width: 18mm. Below this threshold, use monospaced text-only identifier: NJSharp Group.
03 Color Standards
Approved Palette, Process Values, and Use Conditions
Dark Slate
HEX #232436
RGB 35 36 54
Mid Slate
HEX #48495D
RGB 72 73 93
Light Gray
HEX #BDBAC3
RGB 189 186 195
Sand
HEX #E8CDAF
RGB 232 205 175
Copper
HEX #C38D69
RGB 195 141 105
Rust
HEX #794635
RGB 121 70 53
Sky Blue
HEX #A6C4DC
RGB 166 196 220
Dusty Rose
HEX #A56F68
RGB 165 111 104
Off White
HEX #F5F5F7
RGB 245 245 247
Primary Ratio
Dark Slate + Off White should cover around 70 to 80 percent of any layout.
Accent Ratio
Copper and Rust should remain controlled, around 10 to 15 percent combined.
Support Ratio
Sky Blue and Dusty Rose are signal colors for highlighting system states and annotations.
Use of Color Rules
- Show the logotype in approved dark, off-white, or copper combinations only.
- Never place copper on mid-value backgrounds where edge contrast drops.
- Use full-color lockup only when reproduction quality is controlled.
Process Guidance
- Digital: use exact hex values only, no auto-generated tints.
- Print: convert from approved master swatches and proof before release.
- Accessibility: body text combinations must meet WCAG AA contrast minimums.
04 Typography System
Inter and Space Mono Rules
Primary Typeface
Inter
Use for headlines, body text, navigation, and content labels.
Heading Example: Precision Software Systems
Body Example: NJSharp Group develops manufacturing-ready intellectual property for offshore and industrial sectors.
Technical Typeface
Space Mono
Use only for technical metadata, drawing identifiers, formulas, and revision records.
DOC_REF: NJS-STD-001
REVISION: A
MAX_STRESS = F / A
Typographic Hierarchy and Composition
Use uppercase for major headings, sentence case for body text, and monospaced uppercase for reference labels. Avoid decorative ligatures and avoid mixing more than two typefaces in any output.
05 Reproduction Art and Assets
Master Files, Derivatives, and Version Control
Master Artwork
- Maintain one approved vector master per lockup format.
- Preserve geometry and stroke relationships without modification.
- Archive with checksum and revision metadata.
Derivative Assets
- Generate PNG and SVG derivatives only from vector masters.
- Name assets with format, color mode, and revision code.
- Never redraw logos manually in presentation software.
Release Control
- Mark all release bundles with manual reference and revision.
- Deprecate superseded assets but keep for traceability.
- External sharing requires signed approval trail.
06 Stationery and Forms
Letterheads, Envelopes, Forms, and News Releases
Letterheads and Envelopes
- Place primary lockup in top left with controlled clearspace.
- Use mono metadata line for address and document references.
- Keep body content aligned to an 8pt vertical rhythm.
- Footer includes legal owner and confidentiality statement.
Forms
- Use monospaced field labels for technical and compliance forms.
- Form codes should follow NJS-FRM-XXX format.
- Use clear status markers: Draft, Review, Approved, Released.
- Preserve revision history on all controlled forms.
News Releases
- Headline in Inter semibold uppercase, body in Inter regular.
- Use document reference and release date in mono kicker.
- Apply one accent color only to callout elements.
- Do not mix partner visual styles into master release template.
07 Publications and Web Grids
Cover Systems, Interior Grids, and Screen Layouts
Publication System
- Use cover families for technical reports, briefs, and educational material.
- Relate cover and interior through consistent mono metadata placement.
- Assign each publication type a fixed headline scale and margin spec.
- Maintain strict page numbering and revision notation in footers.
Grid Standards
- Print interior grids use a modular baseline aligned to technical tables.
- Web pages use max width 1280px and 12-column structure from desktop.
- Hero, section headers, and content blocks align to fixed vertical rhythm.
- Allow only two grid exceptions: data tables and partner legal disclosures.
08 Technical Document Standards
Internal and External Documents Referencing NJSharp Group
NJSharp Group-Origin Documents
- Include document reference, revision, owner, and issue date in header.
- Use monospaced title blocks for drawing numbers and dimensions.
- Retain confidentiality and ownership line in footer.
- Use dark slate, off-white, and controlled copper highlights only.
Physical and Asset Marking
- Facility signage and temporary field assets must use approved lockups.
- Vehicle or equipment branding uses single-color or two-color approved marks.
- Avoid curved or angled distortions when applying to non-flat surfaces.
- Marking layouts require pre-production approval on placement mockups.
09 External Partner Application
Co-Branding and Reference Rules
Permitted Partner Usage
- Use statement: "NJSharp Group intellectual property referenced under agreement."
- Place NJSharp Group identity independently with clearspace preserved.
- Maintain original color and proportion rules in all partner outputs.
- Include NJS document reference IDs in externally distributed materials.
Not Permitted
- No recoloring of NJSharp Group marks to partner brand palettes.
- No lockup fusion where logos are visually merged.
- No omission of attribution language in public references.
- No release of NJSharp Group identifiers from outdated asset bundles.
10 Implementation and Change Control
Pre-Release Compliance Check
Brand colors conform to approved hex values.
Inter and Space Mono usage follows role rules.
Layout follows grid, spacing, and hard-edge standards.
NJSharp Group references include valid document IDs.
Support Contact
For clarifications, route requests to: brandstandards@njsharp.example
Recommended subject format: NJS-STD | Project Name | Revision Query
Exception requests must include visual mockup, reason code, and expiry date.